MAMC

Regular Degree Affiliated to Makhanlal Chaturvedi Rashtriya Patrakarita Vishwavidyalaya, Bhopal.

 

Masters of Arts in Mass Communication (2 Years)

Course Objectives:

The M.A. in Mass Communication programme is designed to meet the following objectives:

♦ To offer a curriculum that provides training in basic skills in different areas of Mass Communication.

♦ To improve the communication ability of students, particularly in professional genres.

♦ To instill in students a sense of purpose, mission and ethical values in their chosen fields.

♦ To engage students in critical analysis of the texts of the media of Mass Communication.

♦ To initiate students in the culture and habit of self study.

♦ To prepare professionals, who possess the ability to produce, present and disseminate information in accordance with the higher standard excellence of media organistaions, NGO's and others.

♦ To impart students an understanding of the Mass Communication process, its impact on human and social sphere and socio-cultural environment within which it operates.

♦ To lead students towards intellectual preparation that emphasizes the ability to think critically and creatively, the ability to solve problems effectively in a professional context arid to cope with the fast moving changes in the professional world of media.


Syllabus as per MCRPV:

SEMESTER

PAPERS

DESCRIPTION

PAPER CODE

SUMMATIVE EVALUATION

 

INTERNAL

(MARKS)

TOTAL

(MARKS)

 

 

 

 

THEORY

PRACTICAL

 

 

I

1

Science of Human Communication

0701

80

-

20

100

I

2

Introduction to Socio Economic Polity

0702

80

-

20

100

I

3

Media Language: Structure, Style, Translation

0703

50

30

20

100

I

4

Origin and Growth of Media

0704

80

-

20

100

I

5

Basic Computer Application

0705

50

30

20

100

 

SEMESTER

PAPERS

DESCRIPTION

PAPER CODE

SUMMATIVE EVALUATION

 

INTERNAL

(MARKS)

TOTAL

(MARKS)

 

 

 

 

THEORY

PRACTICAL

 

 

II

1

Mass Communication Process

0706

80

-

20

100

II

2

Art and Craft of Reporting (Print Media)

0707

50

30

20

100

II

3

Radio Programme Production

0708

50

30

20

100

II

4

Communication for Development

0709

50

30

20

100

II

5

Media Laws and Ethics

0710

80

-

20

100

 

SEMESTER

PAPERS

DESCRIPTION

PAPER CODE

SUMMATIVE EVALUATION

 

INTERNAL

(MARKS)

TOTAL

(MARKS)

 

 

 

 

THEORY

PRACTICAL

 

 

III

1

Art and Craft Editing

( Print Media)

0711

50

30

20

100

III

2

Reporting and Editing for Electronic Media

0712

50

30

20

100

III

3

Television and Video Programme Production

0713

50

30

20

100

III

4

Writing on Current Affairs

0714

50

30

20

100

III

5

Media Management

0715

80

-

20

100

 

SEMESTER

PAPERS

DESCRIPTION

PAPER CODE

SUMMATIVE EVALUATION

 

INTERNAL

(MARKS)

TOTAL

(MARKS)

 

 

 

 

THEORY

PRACTICAL

 

 

IV

1

Advertising- Principles and Practice

0716

50

30

20

100

IV

2

Corporate Communication and Public Relations

0717

50

30

20

100

IV

3

Process of Mass Communication Research

0718

80

-

20

100

IV

4

Issues Oriented Writing

0719

50

30

20

100

IV

5

Cyber Communication

0720

50

30

20

100