Regular Degree Affiliated to Makhanlal Chaturvedi Rashtriya Patrakarita Vishwavidyalaya, Bhopal.
Masters of Arts in Mass Communication (2 Years)
Course Objectives:
The M.A. in Mass Communication programme is designed to meet the following objectives:
♦ To offer a curriculum that provides training in basic skills in different areas of Mass Communication.
♦ To improve the communication ability of students, particularly in professional genres.
♦ To instill in students a sense of purpose, mission and ethical values in their chosen fields.
♦ To engage students in critical analysis of the texts of the media of Mass Communication.
♦ To initiate students in the culture and habit of self study.
♦ To prepare professionals, who possess the ability to produce, present and disseminate information in accordance with the higher standard excellence of media organistaions, NGO's and others.
♦ To impart students an understanding of the Mass Communication process, its impact on human and social sphere and socio-cultural environment within which it operates.
♦ To lead students towards intellectual preparation that emphasizes the ability to think critically and creatively, the ability to solve problems effectively in a professional context arid to cope with the fast moving changes in the professional world of media.
Syllabus as per MCRPV:
SEMESTER |
PAPERS |
DESCRIPTION |
PAPER CODE |
SUMMATIVE EVALUATION
|
INTERNAL (MARKS) |
TOTAL (MARKS) |
|
|
|
|
|
THEORY |
PRACTICAL |
|
|
I |
1 |
Science of Human Communication |
0701 |
80 |
- |
20 |
100 |
I |
2 |
Introduction to Socio Economic Polity |
0702 |
80 |
- |
20 |
100 |
I |
3 |
Media Language: Structure, Style, Translation |
0703 |
50 |
30 |
20 |
100 |
I |
4 |
Origin and Growth of Media |
0704 |
80 |
- |
20 |
100 |
I |
5 |
Basic Computer Application |
0705 |
50 |
30 |
20 |
100 |
SEMESTER |
PAPERS |
DESCRIPTION |
PAPER CODE |
SUMMATIVE EVALUATION
|
INTERNAL (MARKS) |
TOTAL (MARKS) |
|
|
|
|
|
THEORY |
PRACTICAL |
|
|
II |
1 |
Mass Communication Process |
0706 |
80 |
- |
20 |
100 |
II |
2 |
Art and Craft of Reporting (Print Media) |
0707 |
50 |
30 |
20 |
100 |
II |
3 |
Radio Programme Production |
0708 |
50 |
30 |
20 |
100 |
II |
4 |
Communication for Development |
0709 |
50 |
30 |
20 |
100 |
II |
5 |
Media Laws and Ethics |
0710 |
80 |
- |
20 |
100 |
SEMESTER |
PAPERS |
DESCRIPTION |
PAPER CODE |
SUMMATIVE EVALUATION
|
INTERNAL (MARKS) |
TOTAL (MARKS) |
|
|
|
|
|
THEORY |
PRACTICAL |
|
|
III |
1 |
Art and Craft Editing ( Print Media) |
0711 |
50 |
30 |
20 |
100 |
III |
2 |
Reporting and Editing for Electronic Media |
0712 |
50 |
30 |
20 |
100 |
III |
3 |
Television and Video Programme Production |
0713 |
50 |
30 |
20 |
100 |
III |
4 |
Writing on Current Affairs |
0714 |
50 |
30 |
20 |
100 |
III |
5 |
Media Management |
0715 |
80 |
- |
20 |
100 |
SEMESTER |
PAPERS |
DESCRIPTION |
PAPER CODE |
SUMMATIVE EVALUATION
|
INTERNAL (MARKS) |
TOTAL (MARKS) |
|
|
|
|
|
THEORY |
PRACTICAL |
|
|
IV |
1 |
Advertising- Principles and Practice |
0716 |
50 |
30 |
20 |
100 |
IV |
2 |
Corporate Communication and Public Relations |
0717 |
50 |
30 |
20 |
100 |
IV |
3 |
Process of Mass Communication Research |
0718 |
80 |
- |
20 |
100 |
IV |
4 |
Issues Oriented Writing |
0719 |
50 |
30 |
20 |
100 |
IV |
5 |
Cyber Communication |
0720 |
50 |
30 |
20 |
100 |
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