BAMC

Regular Bachelor of Arts in Mass Communication Degree Affiliated to Makhanlal Chaturvedi Rashtriya Patrakarita Vishwavidyalaya, Bhopal.

BACHELOR OF ARTS IN MASS COMMUNICATION (3 Years)

Course Objectives:

The B.A.M.C programme is designed to meet following objectives:

To impart students an understanding of the mass communication process, its impact on human and social factors and the socio cultural environment within which it operates.

♦ To familiarise the students with the working of both print and electronic media.

♦ To develop working skills needed for Newspapers, Magazines, Radio, TV and Web Journalism.

♦ To develop in students a sense of purpose, mission and ethical values in their chosen field.

♦ To cultivate the students ability to think critically and creatively in a professional context and to cope with the fast moving changes in the world of media.

♦ Focus of the course will be on print and electronic journalism.

Syllabus as per MCRPV

SEMESTER	PAPERS	DESCRIPTION	SUMMATIVE EVALUATION		CONTINUOUS EVALUATION	TOTAL
			Theory	Practical
I	1	Science of Communication- I	80	-	20	100
I	2	Communicative Hindi- I	80	-	20	100
I	3	Sociology	80	-	20	100
I	4	Principles of Writing	80	-	20	100
I	5	Computer Applications- I	50	30	20	100

SEMESTER	PAPERS	DESCRIPTION	SUMMATIVE EVALUATION		CONTINUOUS EVALUATION	TOTAL
			Theory	Practical
II	1	Science of Communication- II	80	-	20	100
II	2	Communicative Hindi- II	80	-	20	100
II	3	Psychology	80	-	20	100
II	4	Communication Technology	50	30	20	100
II	5	Computer for Mass Media	50	30	20	100

SEMESTER	PAPERS	DESCRIPTION	SUMMATIVE EVALUATION		CONTINUOUS EVALUATION	TOTAL
			Theory	Practical
III	1	History of Print Media	80	-	20	100
III	2	Communicative English- II	80	-	20	100
III	3	Political Science	80	-	20	100
III	4	News Writing	50	30	20	100
III	5	Print Production	50	30	20	100

SEMESTER	PAPERS	DESCRIPTION	SUMMATIVE EVALUATION		CONTINUOUS EVALUATION	TOTAL
			Theory	Practical
IV	1	History of Electronic Media	80	-	20	100
IV	2	Communicative English- II	80	-	20	100
IV	3	Economics	80	-	20	100
IV	4	Reporting & Editing	50	30	20	100
IV	5	Radio Production	50	30	20	100

SEMESTER	PAPERS	DESCRIPTION	SUMMATIVE EVALUATION		CONTINUOUS EVALUATION	TOTAL
			Theory	Practical
V	1	Media Management	80	-	20	100
V	2	Media Laws & Ethics	80	-	20	100
V	3	Advertising	80	-	20	100
V	4	New Media & Online Journalism	50	30	20	100
V	5	Television Production	50	30	20	100

SEMESTER	PAPERS	DESCRIPTION	SUMMATIVE EVALUATION		CONTINUOUS EVALUATION	TOTAL
			Theory	Practical
VI	1	Global Media	80	-	20	100
VI	2	Communication Research	80	-	20	100
VI	3	Media Society & Culture	80	-	20	100
VI	4	Public Relations	80	-	20	100
VI	5	Current Affairs & Issues	80	-	20	100

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