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Masters of Arts in Mass Communication (MAMC)

The nature and scope of the degree is purposefully kept very vast. Mass Communication includes almost all aspects of media, thus an MAMC Degree ensures that students have the academic background and support when they transition within the industry from TV to radio or from print to films. We do not believe in limiting students to any one particular field within Media and train them for all aspects of mass communication and journalism

Course Features

  • Eligibility : Graduation
  • Duration : 2 Years
  • Semesters: 4
  • Type: Degree
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Masters of Arts in Mass Communication (MAMC)

Course Objectives

The MAMC Postgraduate Programme is designed to meet the following objectives:

  • To impart students with a holistic understanding of Journalism & Mass Communication process, its impact on human society and the socio-cultural environment within which it operates.
  • To skill students in the working of both print and electronic media.
  • To develop specialised skills for Newspapers, Magazines, Radio, TV and Web Journalism.
  • To Provide overview in different areas of Media.
  • To enhance the communication ability of students, particularly in professional genres.
  • To instill in students a sense of purpose, mission and ethical values in their chosen fields.
  • To engage students in critical analysis of the texts of Journalism & Mass Communication.
  • To create professionals, who possess the ability to produce, present and disseminate information in accordance with the highest standards of excellence in media organistaions, NGO's and othe
  • To structure students towards intellectual preparation that emphasizes the ability to think critically and creatively. Enable them to solve problems effectively in a professional context and to cope with the fast moving changes in the professional world of media.
  • To cultivate students ability to think critically and creatively in a professional context and to cope with the fast moving changes in the world of media.

Post Graduate Attributes

The Post Graduate Attribute reflect particular qualities and abilities of an individual learner including knowledge, application of knowledge, professional and life skills, attitudes and human values that are required to be acquired by post graduates in Mass Communication

Masters Degree Students on completion of the Course will gain:

Disciplinary Knowledge

Capable of demostrating comprehensive knowledge and understanding of one or more disciplines that form a part of a postgraduate programme of study.

Communication Skills

Ability to express thoughts and ideas effectively in writing and orall; Communicate with others using appropriate media; confidently share ones views and express herself/himself; demostrate the ability to listen carefully, read and write analytically, and present complex information in a clear and concise manner to different groups.

Critical Thinking

Capability to apply analytic thought to a body of knowledge; analyse and evaluate evidence. arguments, claims, beliefs on the basis of empirical evidence; identify relavant assumptions or implications; formulate coherent arguments; critically evaluate practices, policies and theories by following scientific approach to knowlege development.

Problem Solving

Capacity to extrapolate from what one has learned and apply their competencies to solve different kinds of non-familiar problems, rather than replicate curriculum content knowledge; and apply ones learning to real life situations.

Analytical Reasoning

Ability to evaluate the reliability and relavance of evidence; identify logical flaws and holes in the arguments of others; analyse and synthesise data from a variety of sources; draw valid conclusions and support them with evidence and examples, and addressing opposing viewpoints.

Research-related skills

A sense of inquiry and capability for asking relavant/appropriate questions, problematising, synthesising and articulating; Ability to recognise cause-and-effect relationships, define problems, formulate hypotheses, predict cause-and-effect relationships; ability to plan, execute and report the results of an experiment or investigation

Cooperation/Team work

Ability to work effectively and respectfully with diverse teams; facilitate cooperative or coordinated effort on the part of a group, and act together as a group or a team in the interests of a common cause and work efficiently as a member of a team.

Scientific reasoning

Ability to analyse, interpret and draw conclusions from quantitative/ qualitative data; and critically evaluate ideas, evidence and experiences from an open-minded and reasonsed perspective.

Reflective thinking

Critical sensibility to lived experiences, with self awareness and reflexiity of both self and society.

Information/Digital literacy

Capability to use ICT in a variety of learning situations demonstrate ability to access, evaluate, and use a variety of relevant information sources; and use appropriate software for analysis of da

Self-directed learning

Ability to work independently, identify appropriate resources required for a project, and manage project through to completion.

Multicultural competence

Possess knowledge of the values and beliefs of multiple cultures and a global perspective; and capaility to effectively engage in a multicultural society and interact respectfully with diverse groups.

Moral and ethical awareness/reasoning

Ability to embrace moral/ethical values in conducting ones life, formulate a position/argument about an ethical issue from multiple perspectives, and use ethical practises in all work. Capable of demonstrating the ability to identify ethical issues related to ones work, avoid unethical behaviour such as fabrication, falsification or misrepresentation of data or committing plagiarism, not adhering to intellectual property rights; appreciating environmental and sustainability issues; and adopting objective, unbiased and truthful actions in all aspects of work.

Leadership readiness/qualities

Capability for mapping out the tasks of a team or an organisation, and setting direction, formulating an inspiring vision, building a team who can help achieve the vision, motivating and inspiring team members to engage with that vision, and using management skils to guide people to the right destination, in a smooth and efficient way.

Lifeling learning

Ability to aquire knowledge and skils, including learning how to learn, that are necessary for participating in learning activities throughout life, through self-paced and self-directed learning aimed at personal development, meeting economic, social and cultural objectives, and adapting to changing trades and demands of work place through knowledge/skill development/reskilling.

Masters of Arts in Mass Communication (MAMC)

Course Syllabus

Semester 1

DESCRIPTIONSUMMATIVE EVALUATIONCONTINUOUS EVALUATIONTOTAL
TheoryPracticalInternals
Introduction to Socio Economic Polity80–20100
Origin & Growth of Media80–20100
Media Language : Structure & Style503020100
Digital and Social Media503020100
Art of Photography25151050

Semester 2

DESCRIPTIONSUMMATIVE EVALUATIONCONTINUOUS EVALUATIONTOTAL
TheoryPracticalInternals
Reporting & Editing for Print Media503020100
Communication80–20100
Radio Programme Production503020100
Development Communication503020100
Art of Anchoring25151050

Semester 3

DESCRIPTIONSUMMATIVE EVALUATIONCONTINUOUS EVALUATIONTOTAL
TheoryPracticalInternals
Reporting & Editing for Electronic Media503020100
Theories of Communication80–20100
Television Programme Production503020100
Advertising503020100
Art, Culture and Life-style Communication25151050

Semester 4

DESCRIPTIONSUMMATIVE EVALUATIONCONTINUOUS EVALUATIONTOTAL
TheoryPracticalInternals
Communication Research503020100
Media Law and Ethics80–20100
Public Relations and Corporate Communication503020100
Entertainment Communication503020100
Creative Writing25151050

Note

  • 1. All other practical work, industry connect, student films and training will be in addition to the academic training.

What you need after the application

Your application will require the following simple documents:

  • Aadhaar, Class 10 + 12 marksheets, Graduation marksheets

Steps to apply

  • 1. Decide on your course
  • 2. Fill the Application Form
  • 3. Submit the Application Form
  • 4. Pay the Rs. 500 application fee
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Diploma in Mass Communication

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